If you love what you do, others will love it too.
Filipa Falc„o Reis
Music is powerful. It creates a deep connection with the listener. People want to interact with music. And when brands use music, the right music, that deep connection creates higher recall and improved purchase intent. Making brands musical is F#'s mission and an effective way to walk towards 'on-demand' marketing driven by consumer empowerment through new digital means. Instead of looking at consumers from a unidimensional perspective: collecting data, trying to identify consumer patterns, to create consumer profiles and even to predict consumer behaviours, hoping to sell the brand based on past consumer's actions. Brands should embrace the consumer as a complex individual drove by his emotions and use data not to understand him but rather to induce an emotional action - i.e. 'emotional' marketing.